According to CNBC, renowned Stellanti executive Tim Kuniskis is rejoining the carmaker with immediate effect.
Two sources with knowledge of the decision say Kuniskis, who retired from the automaker in May, will once again be in charge of the Ram Trucks brand. According to the people, who spoke on condition of anonymity to discuss the move, the company’s leadership team informed staff members of the decision earlier Monday.
He returned about a week after Carlos Tavares, the CEO of Stellantis, abruptly left the company due to issues with its North American market.
The modifications made today will allow us to function in a way that will maximize results for the area, unleash substantial potential, and achieve market success. In an emailed statement confirming the hiring, the business stated that having a CEO who is solely focused on the Ram brand is a key lever.
Before retiring, Kuniskis, who has managed a number of the automaker’s North American brands, was in charge of the Ram and Dodge brands.
Perhaps Kuniskis’ most well-known role was as Dodge’s leader for the majority of the previous ten or so years. He is regarded as the unofficial spokesperson for American muscle vehicles and the father of Dodge’s high-performance Hellcat models.
Dodge restored itself as the classic American muscle car brand throughout his tenure. The brand accomplished this with automobiles like the contentious Challenger Demondrag race cars and the Challenger and Charger Hellcat versions, which have over 700 horsepower. He also unveiled the Ram TRX pickup truck, which was powered by Hellcat.
Along with a number of other adjustments to the automaker’s North American business, Kuniskis’ return was announced. Jeff Kommor will only be in charge of North American sales; Larry Dominique, who was in charge of Alfa Romeo for North America, will go; and Chris Feuell, who had been in charge of the Ram and Chrysler brands, will now be in charge of Chrysler and Alfa Romeo.
Despite improvements in the market as a whole, Stellantis’ U.S. sales suffered during Tavares’ leadership. Through the third quarter, the company’s sales decreased by 17% year over year, with Ram’s sales declining by 24%.
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