A college side project has developed into a full-fledged design and printing company that serves customers ranging from government organizations to tiny businesses. The founder of Aquastone Graphic Arts and Print in Hartford, Dyshann Anderson, claims that his early passion in publishing ignited a career spanning over 20 years.
I made it my mission to study as much as I could about graphic arts since I wanted to start a publication and I was starting college, Anderson said. My ideal method of showcasing my abilities and earning money was to offer brand design, magazine design, online design, and eventually commercial print. However, I always felt the urge to share essential information with my community.
Using networking as a catalyst for growth
Anderson believes that attracting new customers begins with his presence, even if he would rather labor in the background in silence.
According to Anderson, it is imperative that you participate in the community. It’s difficult for me because I prefer to handle things quietly, but you must invest some effort in your public relations.
Suggestions for aspiring artists
Anderson gives straightforward advise to students who are unsure about how to make a living from their artistic talent: if you’re willing to stand out, graphic arts is a feasible career route.
According to Anderson, graphic arts will always be a viable career path. For graphic artists, the money is plentiful. You must figure out how to set yourself out from the competition. You will undoubtedly need to understand how entrepreneurs operate.
Getting to know the business side
Aquastone wasn’t founded only on Anderson’s inventiveness. He looked for resources from the Small Business Administration, the University of Hartford Entrepreneurial and Women’s Business Center, and trade associations such as the Minority Construction Council.
I get my information from a variety of sources. Anderson stated, “I conduct a lot of research.” Young business owners will have it much easier today. The information is available because to AI. Using AI to develop a company plan or strategy and promoting your work is simple. However, you must begin somewhere.
Anderson suggests starting with marketing and finance training and working your way up from there.
Accepting the possibilities of AI
Anderson is the antithesis of those in the design industry who see artificial intelligence as a threat.
According to him, AI is only as good as the person utilizing it. You get exactly what you want if you know a lot about design and marketing.
